220 Meister Ave  Branchburg, NJ 08876 | (908) 595-0007 | geninfo@atlanticim.com

© 2018  by Atlantic Im -& Export Corporation

   Ingo and Ann Rau founded Atlantic Im- & Export corporation, in 1978, originally to purchase and trade US and European Automotive parts between America and Europe.  The direction changed quickly as they saw the opportunity  to fill a niche void in representing European OEM producers, eventually catering to the NAFTA Automotive Aftermarket. Manufacturers in Europe looked for distribution channels and ways to manage their products in the NAFTA region. Ingo, a native of Germany, understanding the European and American culture as well as the niche NAFTA import Automotive Aftermarket began exclusively representing HJS, Elring and Heidemann. Other companies would follow looking for representation into the NAFTA aftermarket.

    In 1988, Godehard joined the company. Recognizing the market service, delivery and support requirements Elring of North America, a joint venture between Elring and Atlantic was born in 1991. This was the basis for Atlantic to establish for the market the support needed for those lines looking to provide the service needed in the what would soon become the various NAFTA market segments that inclued stocking, packaging, OES supply and aftermarket support.

   In 1992, Dietmar joined the company. The company began to transition into the next generation. Lines and Brands were added that fit the OEM pedigree – mentality. Atlantic expanded hiring product managers, marketing personnel, sales and support staff to ensure that the brands represented were successful - placed through the correct distribution partners in the various market segments.

   Atlantic currently employs 28 people, including sales, marketing, product development, accounting, support, and warehouse staff. The strong family business traditions, our employees, our distribution partners, and the companies we represent help make us who we are today in moving forward with the next generation.

  • July 31st 1978 – Ingo and Ann Rau form and incorporate Atlantic Im-& Export Corporation. from the office in the basement of their residence in Berkeley Heights, New Jersey.

  • First lines of representation HJS, Elring and Heidemann

  • 1980. - Move to office in Watchung New Jersey. Ken Westburg joins the company to help in selling the above lines

  • 1981 – Gustav Wahler and Vorwerk & Sohne representations are added

  • 1983 – IWIS representation is added

  • 1982 – GKN and Jurid representations are added.

  • 1984 - Atlantic Im- & Export moves to Warren New Jersey

  • 1988 - Godehard Rau joins Atlantic

  • 1991 -  Atlantic safety stock warehouse is opened with the formation of Elring of North America Middlesex NJ

  • 1992 - Dietmar Rau joins Atlantic

  • 1996 - Atlantic and Elring of North America move to Piscataway New Jersey

  • 1998 -  HEPU and IPD representations are added

  • 2000 – SUPLEX representation is added

  • 2001 – Ingo Rau appointed Chairman of the board. Godehard Rau and Dietmar Rau take over the management

  • 2004 – Filtertech representation added

  • 2005 – Atlantic moves to Branchburg NJ

  • 2009 – micronAir and Burgaflex representations are added

  • 2010 – Atlantic sells shares in partnership to ElringKlinger.

  • 2012 – ROWE representation is added

  • 2017 – FAE representation is added

  • 2018 -  Atlantic celebrates 40 years of service and updates its brand.

  • 2018 – ICER and ULO representations are added

  • 2019 - ENERGIT representation is added